Applying this on brand materials allowed for a versatility
of expression on all touchpoints; both print and display,
In all formats; both large and small, the system maintains
it’s integrity and consistency across board.
Created an Illustration set to help translate the brand
messaging visually, and in such a way that it is
consistently replicable on other touchpoints and easily
represents the brand’s modern essence.
For the Icons, I worked with the existing hexagonal structure from
the pattern system to create a set of hexagonal direction icons
for the brand’s Icon system. It’s construction allows future
expansion of the icon system possible.
